Did you ever kick yourself for having an idea and not following through on that idea? I just kicked myself. I just saw a commercial for Reputation Defender.com. I created Reputation Defender.com years ago. As the internet grew, it became apparent that your reputation could be destroyed, in seconds, by an angry individual.
If you go to any of the physician ranking sites, you’ll find physicians who have 5 stars out of five. On the surface, five stars is impressive. The only problem with an all five-star rating is that, when you see 40-50 people a day, you are bound to come across someone who doesn’t like you or your staff. Patients who like their docs rarely go to the internet to rate their docs. Patients with a grudge can’t wait to get home and post an unflattering review.
Several years ago, I met a truly pompous A-whole who wrote an outrageous review of my ability as a physician. The one thing he failed to comment on was the fact that he had never been a patient in my office. He had come in with a friend, several textbooks, a stack of articles (none from a legitimate medical journal) and a chip on his shoulders. He lectured me on his diagnosis of his friend’s condition, and he was prepared to spend the rest of the day trying to sell me on a non-existent parasitic disease. After trying to address each of the friend’s suggested diagnoses, it became clear that the friend wanted Dd. Google’s answers. At that point, I had no choice but to ask my patient’s friend to wait in the lobby.
He was upset when I asked him to wait for his friend in the lobby and gave his friend an ultimatum; either he leaves with him or he was on his own. Unfortunately, my patient left with his friend and I never heard from my patient again. I certainly heard from his friend in an internet review.
In olden times, there were no reputation builders that you could hire. Luckily, when I need help, I could always go The Spring. The Spring is the source of love and kindness and always knows how to fix anything that is broken or just plain messed up. Anyway, The Spring reached out to many of my patients and they responded by posting lots of five-star reviews. Within a couple of days, the A-hole’s review disappeared and my rating went to 4.9.
That’s when I came up with the idea to start a reputation repair service. Over my lifetime, I came up with lots of viable business ideas. The problem was that I was always too busy being a doc to work on anything other than patient care. My plan was to provide doctors’ offices with patient surveys and then post the positive remarks on the physician ranking sites. My staff would monitor the online reputations of the docs that hired us. I wish I had acted then. I would have something to do now! There I go again lapsing into the “woulda, coulda, shoulda.”
The take home point today is that, if you like your doc, go online and give him/her five stars. Your doc will benefit from positive reviews. If you can’t give him/her a five, drop them a note and let them know why.
As for me, I still go to The Spring when I need a wise and caring opinion or help finishing a task. I’m lucky to have found The Spring.
The road to success is always under construction.
If at first you don’t succeed, we have a lot in common.
Being a hypochondriac is going to save my life one of these days